Emdeon National Sales Meeting 2012

When the meeting planners at Emdeon met with us to discuss their annual sales conference for 2012, they wanted to do something different. Sales meetings are sales meetings, so how exciting can they ever be, right? “We bring employees to this conference from all over the country and we wanted to give them a boost; something to set the energy bar high for the rest of the week," said Katie Rogers, Emdeon Certified Meeting Planner. So when we proposed the idea of a Flash Mob dance during the conference, the marketing team jumped at the chance.

Using Emdeon’s own employees as the dancers, all was kept in secret. With the conference theme, "Waves of Change", in mind, the Gary Musick team selected songs and movements for the dance that anyone could learn, regardless of age or previous dance experience. We filmed the choreographer teaching the dance in several segments so that it could be emailed out to all the dance participants to learn on their own. There were a couple of rehearsals scheduled for in-town employees, and then a major dress rehearsal the day of the conference in the hotel ballroom.

With few of the executives in on the secret, the Emdeon Flash Mob Dance kicked off the general sessions in a big way. Not only did it achieve the goal of increased energy, but also it gave the dance participants a sense of ownership in the weeks leading up to the conference, and gave the rest of the conference attendees something to talk about for the rest of the week and at the water cooler back at their home office.

Watch the YouTube video below!

If you’d like to talk about planning an unexpected event like a Flash Mob dance for your next event, contact us. We’d love to help.