GMP Producer Bert Hensley recently worked with BlissDom Events to provide sponsorship activation services for exhibitors and sponsors at the Social Media/Blogging conference held at Nashville’s Gaylord Opryland Hotel February 23-25, 2012.
The conference attracts 700 bloggers, social, and traditional media experts, as well as national brands that want to engage with these trend-makers and their followers/subscribers.
We worked with the corporate and brand sponsors to create a series of interactive suites, ranging from a retro 1950s inspired kitchen, to a photo gallery highlighting the philanthropic work of one of the world’s largest brands. We were fortunate enough to work with such esteemed brands as Johnson & Johnson, California Raisins, SC Johnson Glade, V8, Ebates.com, V05, Extra Space Storage and One2One Network, as well as their marketing and advertising agencies.
In addition, we designed and provided décor for three large conference-wide parties. As a promotion for the new Dr. Seuss movie, The Lorax, GMP worked with Universal Pictures to produce a Lorax themed reception, which was the kick-off of opening night. The evening party was Girls Night Out, as we transformed the ballroom into a rocking nightclub, and featured concert performances by Joe Jonas and Rascal Flatts. The next night was Girls Night In, a relaxing evening among friends with the highlight being a private screening from Oprah Winfrey and OWN Network of the premier episode of Oprah’s Next Chapter featuring Paula Deen.
We are really looking forward to BlissDom 2013!
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